Reducing Uncertainty: Implementation of Heisenberg Principle to Measure Company Performance

The paper addresses the problem of uncertainty reduction in estimation of future company performance, which is a result of wide range of enterprise’s intangible assets probable efficiency. To reduce this problem, the paper suggests to use quantum economy principles, i.e. implementation of Heisenberg principle to measure efficiency and potential of intangible assets of the company. It is proposed that for intangibles it is not possible to estimate both potential and efficiency at a certain time point. To provide a proof for these thesis, the data on resources potential and efficiency from mid-Russian companies was evaluated within deterministic approach, which did not allow to evaluate probability of achieving certain resource efficiency, and quantum approach, which allowed to estimate the central point around which the probable efficiency of resources in concentrated. Visualization of these approaches was performed by means of LabView software. It was proven that for tangible assets performance estimation a deterministic approach should be used; while for intangible assets the quantum approach allows better quality of future performance prediction. On the basis of these findings we proposed the holistic approach towards estimation of company resource efficiency in order to reduce uncertainty in modeling company performance.